Privacy policy

Last updated: November 2, 2025

La Lueur — a brand of Silsila Brands Ltd, registered in England & Wales — operates this online store and website (the “Services”).
Our store is powered by Shopify, which enables us to provide you with a curated shopping experience.

This Privacy Policy explains how we collect, use, and share your personal information when you visit, interact with, or make a purchase through our Services.
If anything here conflicts with our Terms & Conditions, this Policy governs the handling of your personal information.

By using our Services, you acknowledge that you have read and understood this Policy.

1 What We Collect

We collect information that identifies or can reasonably relate to you (“personal information”). Depending on how you interact with us, this may include:

  • Contact details — name, billing and shipping address, phone number, and email.

  • Payment information — credit/debit-card or other payment details.

  • Account information — login credentials, preferences, settings.

  • Transaction details — items viewed, added to cart, purchased, returned, or exchanged.

  • Communications — messages or emails sent to our team.

  • Device & usage data — IP address, browser type, device identifiers, and browsing behaviour collected through cookies or similar technologies.

2 Where Information Comes From

We may collect personal information:

  • Directly from you — when you browse, create an account, place an order, or contact us.

  • Automatically — through your device and cookies as you use our site.

  • From service partners — such as payment gateways, shipping providers, and marketing platforms.

  • From Shopify — which hosts our store and provides secure commerce infrastructure.

3 How We Use Your Information

We use your information to:

  • Provide and improve the Services, process orders and payments, and deliver purchases.

  • Communicate order updates or support.

  • Personalise your experience and show relevant products or offers.

  • Send marketing messages (only if you have opted in).

  • Detect and prevent fraud, maintain security, and comply with law.

We never sell or rent your data.

4 How We Share Information

We may share personal data only as necessary to run our business and fulfil your orders, including with:

  • Shopify — our ecommerce host and data processor.

  • Payment providers (e.g., Shopify Payments, PayPal).

  • Couriers & fulfilment partners.

  • Analytics and marketing tools (e.g., Meta Ads, Google Analytics).

  • Professional advisors or authorities where required by law.

These partners process information solely to perform their services for us.

5 Relationship with Shopify

Shopify collects and processes data about your interactions with our store to operate and improve its platform.
Because Shopify also analyses data across different merchants, it may act as an independent controller for certain activities.
To understand how Shopify handles your personal information or to exercise related rights, please visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal

6 Cookies & Tracking

Cookies help us remember your preferences, measure performance, and deliver relevant ads.
You can manage or disable cookies in your browser or via our cookie banner at any time.

7 Security & Retention

No online system is perfectly secure, but we apply industry-standard safeguards to protect your data.
Information is stored on Shopify’s secure servers and other trusted providers.
We keep personal data only as long as needed to deliver our Services, meet legal obligations, or resolve disputes.

8 International Transfers

Your information may be transferred outside the United Kingdom (for example, to Shopify’s servers in other countries).
When this occurs, appropriate safeguards such as the UK or EU Standard Contractual Clauses are used to ensure adequate protection.

9 Your Rights

Depending on your location, you may have rights to:

  • Access or receive a copy of your data.

  • Correct inaccurate details.

  • Request deletion of your data.

  • Object to or restrict certain processing.

  • Withdraw consent for marketing at any time.

To exercise these rights, please contact us at care@bylalueur.com.
We may need to verify your identity before completing your request.
You will never be discriminated against for exercising your rights.

If you are in the UK or EEA, you may also lodge a complaint with your local data-protection authority.

10 Children’s Data

Our Services are not intended for children under the age of majority.
We do not knowingly collect information from minors.
If you believe a child has provided data to us, please contact us so we can delete it promptly.

11 Updates to This Policy

We may update this Policy from time to time to reflect changes in law or practice.
A new “Last updated” date will appear at the top of this page when revisions are made.

12 Contact Us

For any privacy questions or requests, please contact:
Email: care@bylalueur.com
Address: East Brook Hall, Leeds Road, Little Germany, Apartment 9, Bradford, ENG BD1 5AE, United Kingdom

For the purposes of applicable data-protection law, Silsila Brands Ltd is the data controller of your personal information.

Because trust and transparency are part of every glow.